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Lessons for Bloggers and Content Marketers From Jerry Rice

If you’re American you probably know who Jerry Rice is.  He’s an American Football player – and one of the most successful wide receivers the game has ever seen.  If you look up the all-time stats for...

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4 Reasons Why You Should Outline Your eBook

(Paul’s Note – this post is excerpted from Module 3 of my 10 Module Course on Creating eBooks.  To get the complete course delivered to your email inbox on a weekly basis you need to subscribe to my...

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The Duct Tape Marketing/Content Marketing Challenge (part 1)

If you’re a regular reader here at One Spoon you know that I run a How To Play Bass website. What you probably don’t know is that I have an offline business as well. That offline business is called...

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The Duct Tape Marketing/Content Marketing Challenge (part 2)

Nearly three weeks ago I posted the first part of this challenge.  You can read it here to get up to speed: The Duct Tape Marketing/Content Marketing Challenge (part 1) The Cliff Notes version of that...

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The Duct Tape Marketing/Content Marketing Challenge (part 3)

This is the third part of a ‘Challenge’ that I’ve set myself for my offline business.  You can get up to speed with Part 1 here: The Duct Tape Marketing/Content Marketing Challenge (part 1) And with...

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5 Reasons Why You Should Use Video In your Content Marketing

Video and Content Marketing are two topics that – separately – are hot in 2012, and only going to get hotter as they get bigger.  In case you haven’t heard the statistic, Cisco Systems estimates that...

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Video Marketing Tip #3 – Brand Your Videos

If you put your videos on YouTube – and I can only think of a few instances where you shouldn’t – then you’re giving up control on exactly where these videos will end up on the old Interwebz. That...

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Content Marketing With Video – Tip 4 – Lose the Umms And Ahhs

Video is a great tool to have in your Content Marketing toolbox.  Even short videos can demonstrate your authority and expertise in a way that’s hard to replicate with written posts. Think about it –...

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Content Marketing With Video Tip 6 – How To Upload Longer Videos To YouTube

In today’s Content Marketing With Video Tip, I want to show you how to enable your YouTube account so that you can upload videos that are longer than 15 minutes long.  This is a simple process that...

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Content Marketing With Video, Tip 7 – Avoid Copyright Problems

If you watch videos on YouTube you’ll probably notice that there are lots of uploaded videos that contain copyrighted material on the ‘Toob.  And that the ‘Toob seems to have a relaxed view on folks...

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Content Marketing With Video Tip 8 – Know Your Video’s Purpose

What’s the first question you should ask yourself before you sit down and plan a video for your content marketing strategy? It’s this: What is the purpose of my video? Why Is Knowing Your Video’s...

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Content Marketing With Video Tip 9 – To Backlink Or Not To Backlink

So you probably know that videos that you upload can show up in the internal search engine of the video aggregator you’ve uploaded it to (e.g. YouTube, Vimeo, Blip TV, etc) AND in Google. Recently I...

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Content Marketing With Video Tip 10 – The Call To Action Part 1

In Tip 8 – Know Your Video’s Purpose – I talked about three different types of videos.  Those three different video types were: To attract people to your website (attraction videos). To persuade people...

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Content Marketing With Video – Tip 11 – The Call To Action Part 2

In the last content marketing with video tip, we started looking at The Call To Action.  In particular we looked at the placement of the call to attraction for attraction videos.  And in my opinion the...

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Content Marketing With Video Tip 12 – YouTube SEO

If you’re going to use video in your content marketing mix then YouTube should absolutely be part of your strategy. And if you’re going to use YouTube you need to learn how to optimize your videos in...

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Content Marketing With Video Tip 13 – The Call To Action Part 3

Video can be a great tool in the content marketer’s toolbox.  And in the last two tips on Calls To Action we’ve looked at the importance of the Call To Action, where you should place it in your video,...

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Content Marketing With Video Tip 14 – Leveraging Other People’s Videos Part 1

If you are doing content marketing for your business (whether online or offline) video is becoming a crucial tool in your playbook.  If you’re lucky none of your competitors are using videos in their...

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Content Marketing With Video Tip 15 – Leveraging Other People’s Videos Part 2

In my opinion video is a must-have tool in the content marketing toolbox.  It’s not just my opinion though, check out this post from Pat Flynn: If I Had To Start Over…This Is What I’d Do Differently or...

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The Content Marketers Video Playbook Is Coming…

Over the last few months I’ve posted a bunch of ‘content marketing with video’ tips.  (And there’s still a bunch more to complete the series).  Part of what that series of tips has been leading to is a...

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Content Marketing With Video 17 – Why You Shouldn’t Embed Playlists

Using playlists on YouTube is a great way to help get more views on your videos, improve your video rankings, organize content and more.  But there’s one option that’s available with Playlists that you...

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